STRIVE.

Founding cohort · 4 of 12 places left
Kickoff call Wednesday 21 October 2026

A six-month business mastermind built around your business

Your business is working. It’s just working harder than it should.

You’ve built something real, with clients who love what you do. STRIVE gives you 1:1 strategy time, a fortnightly Boardroom and weekly access to both of us, across your offers, pricing, marketing and systems, so the results you’re getting actually stick.

Apply for your Right Fit CallSee what’s inside
Kickoff call
21 October
The room
4 spots left12 women
Together
6 months
Laura and Jeff Brunton seated together
Laura + Jeff Brunton
Jennie Blake, smiling, with long bright pink hair
“It’s probably one of the best decisions I’ve ever made in my business, signing up with Laura and Jeff.”
Jennie Blake · Cognitive hypnotherapist & retreat host

Looks great from the outside

It feels messier than it looks.

People look at you and think you’ve got a great business, and they’re right. You’ve got clients who rave about you, you’ve been on podcasts, maybe featured in the press, and you’ve protected your Friday afternoons just like you said you would. Underneath, you’re still carrying too much of it by hand.

Maybe you feel like you’re in a giant game of snakes and ladders, one month your revenue is up, the next you’ve slid back to the start again.

Contracts and Stripe links still go out manually, and follow-up relies on you remembering every detail.

You’re praying your content will hit, or waiting patiently for a referral, because waiting on others is a precarious strategy for where you know you’re headed.

You’ve invested in coaches who over promised and under delivered, and worked through the courses like the A grade student you are, yet you’re still not where you’d hoped you’d be by now.

You don’t need more information, or a cookie cutter option from a bro or bossbabe. What you need is something personal to your business, decided with you, with our eyes on what you’re doing and the conversations to shape your next move.

Is this you?

STRIVE is for women with proof, not potential.

STRIVE is for you if

It’s not for you yet if

You’ve got paying clients and a business that makes money
You’re still looking for your first clients
Some months are brilliant and others feel like starting from scratch
You want a course to watch in your own time
Referrals and posting are doing more of the heavy lifting than a plan
Someone else should do the work for you
Being in a room of women who get it matters to you
Six months of showing up doesn’t fit right now
A tidy desk with a turquoise notebook and coffee, ready for focused work

That’s STRIVE

Make the inside work as well as the outside.

STRIVE is a six month, end to end, 360 degree business mastermind, built around your business. You get 1:1 strategy time, a fortnightly Boardroom to work through what’s live for you right now, weekly drop in access to both of us, and specialist input exactly when you need it.

We work across your offers, your pricing, your marketing, your systems, your tech, your visibility and your commercial model. All of it. We look at the full picture because that’s the only way to create change that lasts.

When you stop guessing, hoping, hustling or waiting, you’ll finally have the business you always knew was possible for you. That’s STRIVE, baby.

Apply Now

The name on the door

What is a Striver?

strive

/strʌɪv/ · verb

  1. To devote serious effort and energy in pursuit of something.
  2. To contend with the odds, and keep going anyway.

Striver

/ˈstrʌɪvə/ · noun

  1. A woman who has built something real, and refuses to settle for a business that only looks good from the outside.
  2. One of the twelve in the STRIVE room. See also: your people.

Why we named it STRIVE.

Because it’s what you’ve already been doing. Building the client base, refining the offers, keeping every plate spinning, showing up when it would be easier not to. That’s striving.

We didn’t name this programme after where you’ll end up. We named it after what you’re already made of. The only thing missing was doing it with the right people around the table.

You might be a Striver if…

  • You’ve got the clients and the testimonials, and you’re still hungry
  • Your notes app holds more business ideas than some business plans
  • You’d rather sort the thing underneath than keep tidying the surface
  • “What’s next?” is your default setting
  • You’ve outgrown the courses, but not the ambition

Read that back. That’s you, isn’t it? Then you’re already one of us.

The STRIVE journey

Simplify. Strengthen. Stabilise.

Three phases across six months. Here is exactly what happens in each, and when.

Months 1–2

Simplify

Commercial hats on.

We start with your V Spot Deep Dive and a bespoke strategy plan built around your Work, People and Brilliance, so your goals and your energy are aligned before we touch a single offer. It might feel a bit messy at this stage. That’s normal. You’re untangling things that have been tangled for a while.

What happens:

  • An honest look at what’s working, what’s not, and what’s draining your energy for very little return
  • Strip back what doesn’t serve you, and refine or rework your core offer
  • Take your most brilliant offer to market, with us right there beside you for the launch
  • The Sunderland retreat before month two is out, so you’re not doing any of this alone
You’ll leave this phase knowing exactly what to focus on and what to take off the table.

Months 3–4

Strengthen

Now we build.

Your marketing, your visibility, your systems, your tech, your confidence. This is where we build the business around your brilliance.

What happens:

  • A tech stack that works for you instead of against you
  • Marketing with a strategy behind it, not just hope, and a dedicated content expert reviewing your marketing and messaging so you know it’s landing the way you think it is
  • Know how to talk about what you do in a way that attracts the right people and converts them
You’ll go to market knowing that what you’re offering is exactly what your people need, with the tools and the confidence to back it up.

Months 5–6

Stabilise

The bit most programmes skip entirely.

How do we make this consistent and repeatable? We help you build the rhythms and systems so you stop starting every month from zero.

What happens:

  • Know where your next client is coming from
  • Reliable, repeatable ways to create demand and convert it
  • Revenue that stops feeling like a game of snakes and ladders
You’ll leave STRIVE with a business that finally feels as good on the inside as it looks on the outside, and you can choose to grow and scale to six figures and beyond if you want to.

And when you’re ready to scale, VIBRANT is where we go next together.

The monthly rhythm

What a month in STRIVE looks like

A steady rhythm, repeated every month, so you always know what’s next and nothing piles up.

  1. Week 1

    STRIVE Boardroom

    90 minutes with Laura and Jeff

  2. Week 2

    The Engine Room

    Live on Zoom with Jeff, 12 to 1pm

  3. Week 3

    STRIVE Boardroom

    90 minutes with Laura and Jeff

  4. Week 4

    Strivers Circle

    Mindset, energy and spirituality with Sinead

Office Hours runs twice a week, every week, Jeff on Tuesdays 9 to 10am and Laura on Thursdays 9 to 10am. You also get two review credits each month, and your 1:1s and Specialists slot in across the six months. On the Wednesday of week two, Jeff also goes live on Zoom for The Engine Room, 12 to 1pm.

What’s inside STRIVE

Everything you need, and nothing you don’t.

Every part has a job: make the right decision, remove the blocker, and keep the work moving between sessions.

With Laura and Jeff · 90 minutes, twice a month, with all eleven of your Strive sisters

STRIVE Boardrooms

Not a call where you sit and listen while someone talks at you. This is your boardroom. You bring the real challenges, and Laura and Jeff coach you through them live, with every Striver in the room. Some of the biggest breakthroughs come from another woman who’s been exactly where you are, and the relationships built across that table last long after the six months are done. You leave with your One Move, the single most important thing to focus on before we meet again.

60-minute personal onboarding with Laura and Jeff

Your V Spot Deep Dive

We map out exactly where you are across your Work, People and Brilliance, and where STRIVE needs to take you.

Two personal 30-minute sessions

Your 1:1s

Alongside the group, you get two extra 1:1s with Laura or Jeff across the six months, so there’s always space for the stuff that’s specific to you.

A small bench of trusted experts

STRIVE Specialists

We bring in a handful of specialists we know and trust, including a dedicated review of your marketing and messaging during the Strengthen phase.

Twice a week · in the community

Office Hours

Bring your questions straight to us. Jeff’s in the group every Tuesday, 9 to 10am, and Laura’s in every Thursday, 9 to 10am, so a blocker never has to sit for a fortnight.

Live on Zoom with Jeff · one Wednesday a month, 12-1pm

The Engine Room

On the Wednesday of week two, Jeff goes live for an hour. It’s the space for the tech, the marketing plans and the financials, so the mechanics of your business get built with him, not guessed at.

Six monthly sessions with Sinead MacKay

Strivers Circle

Monthly mindset, energy and spirituality sessions with our resident expert, because your business can only grow as fast as you do. This is the space for the stuff that sits underneath the strategy, and where you get to let your femininity and your woo shine through.

Sinead MacKay is our resident expert in mindset, energy and spirituality, and she leads your Strivers Circle every month.

Laura with twelve women together in a colourful room

Three days in the room

The STRIVE Retreat

An in-person retreat in Sunderland. Three days to work on your business alongside your fellow Strivers and VIBRANT clients, away from the day-to-day and with the space to think properly.

11–13 November 2026

Sunderland

Venue and food included, travel and accommodation your own, and Laura can point you to hotels that won’t cost London prices.

Also included

Ignited Woman 2027

A free ticket, plus the month-long online community and guest expert experience, It also includes the month-long experience around it, with the online community and guest expert speakers.

Around 300 bold business women in one room

Laura Brunton speaking on stage at an Ignited Woman event
Apply Now
A bright pink desk setup with notebook and pen

Why STRIVE is different

Why this isn’t like anything you’ve done before.

You’ve probably invested in something that promised the world and didn’t deliver. We get it, because we’ve heard that story from almost every woman who comes to us. So here’s what makes STRIVE different: it isn’t a course you watch alone, or a method we stamp onto everyone. It’s the two of us with eyes on your whole business, a plan decided with you, and a rhythm that keeps you moving between every session. These are the six things you can hold us to.

01

The full 360 review

Most programmes focus on one thing, marketing, or mindset, or strategy, and leave you to figure out the rest yourself. STRIVE gets across your entire business because that’s the only way to make change stick. We don’t fix one corner and hope the rest catches up.

02

The right plan for you

STRIVE isn’t about teaching you things you already know. It’s about applying the right solution, specifically to your business, so you stop spinning and start moving in one clear direction.

03

We find what works and double down

We’re not here to tear your business apart and rebuild it from scratch. We look at what you’ve already built, identify what’s actually driving results, and help you do more of that with less effort.

04

Proof, not promises

We’ve coached hundreds of women. We’ve run five cohorts of a group programme before this one. We’ve built and scaled our own business from zero. STRIVE is what we know works, packaged into six months of focused, supported implementation.

05

Twelve women. That’s it.

You’re not a face in a crowd. Twelve Strivers means real attention, real feedback, and real relationships. Eight of the twelve are taken, and the room never grows past twelve.

06

A rhythm that keeps you moving

Most programmes end the call and leave you to it. STRIVE doesn’t. You leave every Boardroom with your One Move, Office Hours run twice a week so a blocker never sits for a fortnight, and eleven other women who know what you’re working on and expect to hear how it went.

Real women. Real results.

Women with proof, not potential.

Results from women Laura and Jeff have supported through their wider coaching, including the Ignited Accelerator and VIBRANT.

Natasha Crowe portrait

Natasha Crowe

Psychotherapist for leaders & high performers

From 25 clients a week

“Do it. Invest in it. It’s worth every penny. I’m already starting to see those returns with what I’m changing and doing.”

Natasha has run her private practice for 17 years, supporting leaders, high performers and celebrity clients. As a one-to-one client of Laura and Jeff she stripped her diary back from 25 clients a week, rebranded, rebuilt her website and reshaped her pricing around the deep work she loves most.

Meg Hutson portrait

Meg Hutson

Marketing mentor

5 sold-out launches

“I’ve doubled my revenue. I’ve just finished my fifth launch, and sold out all of them.”

Meg doubled revenue, grew her team and attracted more advanced dream clients while protecting her energy.

Nina de Sausmarez portrait

Nina de Sausmarez

Confidence coach & speaker

£30K in 8 months

“I’ve created about £30,000 in revenue and opportunities. I’m being paid to speak, I’m flying all over the world, I’m working with really big brands.”

Nina spent eight months in the Ignited Accelerator. She replaced a scattergun approach with clear offers and confident launching, and turned speaking into a paid part of her business.

Tessa Rawson portrait

Tessa Rawson

Public speaking coach

A client in two weeks

“We did that day one, and I think I got a client from it within two weeks.”

Tessa clarified and packaged her signature TEDx Pathway offer in her first session.

STRIVE is new, so these aren’t STRIVE results. Individual results will vary.

Laura and Jeff Brunton standing together

You get both of us

Two perspectives across your whole business.

Laura Brunton

Laura brings the coaching, energy, community and positioning. She sees the opportunity inside your business, asks the question others avoid and helps you build around your brilliance.

Before coaching, Laura built her career in corporate HR. She’s been coaching women in business since 2021, speaks on stages like Atomicon, and hosts Ignited Woman, which sold out at 250 women in 2026.

Jeff Brunton

Jeff is your secret weapon for commercial thinking, systems, technology and strategy. He turns the big decision into practical infrastructure that can carry it.

A coffee mug beside an open planner on a desk

The investment

Founding Striver Investment

This is the lowest STRIVE will ever be. We’re offering Cohort 1 at a founding rate because we want twelve brilliant women in the room who are ready to go all in.

  • 1 x V Spot Deep Dive (60 mins, personal onboarding with Laura and Jeff)
  • 12 x STRIVE Boardroom sessions (90 mins, fortnightly)
  • 2 personal 1:1s with Laura or Jeff
  • 6 x Strivers Circle with Sinead MacKay
  • STRIVE Specialists
  • Office Hours with Laura and Jeff, twice a week (Jeff Tuesdays, Laura Thursdays)
  • The Engine Room with Jeff (live on Zoom, once a month)
  • 3-day STRIVE Retreat in Sunderland (venue and food included)
  • Built-in accountability rhythm between every session
  • Two review credits each month
Jen Lister portrait
Jen Lister

Business strategist & coach

“I’ve made more than three times what I invested back in the last six months.”

£4,800

including VAT

4 of 12 places left

Eight founding Strivers are already in. When the last four places are gone, Cohort 1 is closed.

Pay in full: £4,800

6 monthly payments of £800

However you pay it, the total is £4,800 including VAT. No deposit. Your payment plan starts when you sign up.

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Doors close when the kickoff call begins, Wednesday 21 October. Once the last places are gone, they’re gone.

Claim your Founding Striver place

The practical bit

Questions before you apply?

Is STRIVE a course?

No. There’s no pre-recorded curriculum to work through alone. STRIVE runs on live problem solving. Every fortnight you bring your real challenge to the Boardroom and work it through with Laura, Jeff and the room. Alongside that, you get a personal Deep Dive to map your business from day one, Office Hours with both of us twice a week, and specialist input on the topics each phase covers. You leave every session with a clear next move, not a video to watch.

Who is STRIVE designed for?

Ambitious women who already have clients, skills and a real business, but want the results to become clearer, more consistent and less dependent on them holding everything together.

Is STRIVE suitable if I am just starting?

Not yet. STRIVE works best when you already have paying clients and real business decisions to bring into the room.

What if I can’t attend live?

STRIVE is built for you to be there live. That’s where the coaching happens, the real questions get asked, and the relationships form. Some sessions are recorded where it makes sense, but the Boardrooms are built around your challenges in the room, so recordings are a back-up, not the programme. That said, you don’t have to make every single session. Sometimes you’ll get what you need and the rest of the month carries you. And you’re never left on your own in between: message us in the group, drop into Office Hours with either of us, or bring it to the next Boardroom, Jeff’s Engine Room or Sinead’s Circle.

Will I be on calls all month?

No. Each month you’ve got two 90-minute Boardrooms and one Strivers Circle, plus Office Hours twice a week you can drop into whenever you need them. Every session has a clear job, and the accountability keeps things moving in between.

What is included in the retreat?

The Sunderland venue, food and materials are included. You arrange and pay for your accommodation and travel, and Laura can point you to hotels that won’t cost London prices.

Do I get a ticket to Ignited Woman 2027?

Yes. Your STRIVE place includes a free ticket to Ignited Woman 2027, with around 300 bold business women in one room, plus the month-long experience around it, including the online community and guest expert speakers.

How does payment work?

The Founding Striver investment is £4,800 including VAT. Pay in full for £4,800, or spread it over 6 monthly payments of £800. No deposit. Your payment plan starts when you sign up. However you pay, the total is the same: £4,800, VAT included.

What happens when I apply?

Laura will review your application. If STRIVE looks like the right fit, you’ll be invited to an honest, no-pressure Right Fit Call about where you are, where you want to be and whether STRIVE can help.

How to join

Let’s have an honest conversation about your business.

STRIVE is by application only. Apply for your Right Fit Call and we’ll have an honest conversation about whether STRIVE is the right move for you right now. No hard sell babe, no pressure. Just a straight conversation about where you are, where you want to be, and whether we can help you get there.

£4,800 including VAT, or £800 a month over six months.

Apply for your Right Fit Call

Got a question first? Message Laura

4 of 12 places left · Application only · Kickoff call Wednesday 21 October 2026 · When they’re gone, they’re gone

STRIVE.

4 places left · Kickoff call Wed 21 Oct

Apply now